From Championship Coaching to Corporate Wellness

I never set out to build a corporate wellness company. I started as a powerlifting coach—the guy in the gym helping people chase personal records and push past limits they didn't think they could break.

Over time, I built something I'm incredibly proud of: Legends 24/7 Gym, a Rochester fitness community where beginners train alongside world record holders, and The Crew, where I've coached individuals to achievements, they never imagined possible. Including the highest powerlifting total ever done in Rochester. (That one's mine.)

But here's what I kept noticing: the people I was coaching weren't just getting stronger physically; they were showing up differently at work, sleeping better, feeling more confident, taking fewer sick days. Their employers were getting a better version of them, and nobody was talking about that.

That's when it clicked. What if I could take this same systematic, results-focused approach that works for individual athletes and scale it to help entire Rochester businesses improve their teams' health and performance?

Not through a generic corporate wellness program but through a real partnership with someone who understands both fitness coaching and running a local business. Someone who's personally invested in Rochester's success because this is home.